Glo The Beauty Clinic

Glo the Beauty Clinic’s key goal was to reposition their brand with a more sophisticated, streamlined identity.

• • The original website was heavily reliant on plugins, making it difficult to manage.
  • User experience was poor due to an outdated design and complex interface.
  • Transitioning customers with existing tanning subscriptions posed a technical challenge.
  • The previous brand identity lacked cohesion and didn’t align with the business’s current offering.

We began by redefining the brand identity with a clean and elegant new look, followed by a complete website rebuild and development of physical salon collateral to maintain consistency across all customer touchpoints.

• Designed a new logo and introduced a sophisticated colour palette.
• Created a custom WordPress site tailored to client and customer needs.
• Implemented a seamless transition for tanning subscription customers despite the lack of an obvious solution.
• Produced printed materials such as treatment menus, posters, and mirror stickers in line with the new brand.

Design

The new visual identity for Glo the Beauty Clinic focused on simplicity, elegance, and usability. We opted for a minimal yet distinctive aesthetic that aligned with the salon’s modern offering, with an intuitive layout that made navigation easy for customers.

Build

We custom-built the website in WordPress, ensuring a lightweight, plugin-free approach where possible to enhance speed and usability. A significant technical achievement was securely and accurately migrating existing tanning subscription users to the new platform—this required bespoke solutions due to the limitations of the original system.

The transformation has been well received by both the salon team and its customers. The site now reflects the professional and modern identity of Glo the Beauty Clinic, while also being significantly easier to manage.

• • A visually elevated brand presence both online and in-salon.
  • Improved customer experience with a more intuitive and mobile-friendly site.
  • Streamlined backend management for staff.
  • Successfully retained all tanning subscription customers through careful migration.