CB Pools, a specialist in high-end swimming pool construction, refurbishment, and maintenance, had built a strong reputation through word-of-mouth. However, their existing Squarespace website failed to reflect the premium nature of their work, lacked strategic SEO, and didn’t serve as a viable lead-generation tool.
Revo designed a future-proof solution that elevated the CB Pools brand while enabling easy content management and marketing scalability.
Design
The UX-focused design process began with stakeholder interviews and market analysis. Revo developed wireframes and high-fidelity prototypes that guided the user journey and emphasised a premium aesthetic. The design incorporated CB Pools’ brand values – craftsmanship, trust, and family heritage.
Build
Revo delivered a fully bespoke WordPress site with no templates. The backend was designed for ease of use, with strong performance and built-in SEO functionality. Security measures like SSL encryption and malware monitoring were included, alongside robust testing across browsers and devices
The result was a sleek, scalable, and high-performing website that now serves as a powerful tool for brand building and lead generation.
Revo will continue supporting CB Pools with a proposed monthly retainer covering SEO and content enhancements. The modular website structure also leaves room for future additions like quote calculators and booking forms, ensuring CB Pools can scale their digital presence as the business grows.
We offer tailored packages designed to meet a variety of website needs. If you’re interested in working with us, please review our packages and get in touch.
Let us talk about what your site should be doing for your business.
